The demand of the hottest UV printing market has b

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UV printing market demand has been rising

since a few years ago, UV printing has played an increasingly important role in promoting product sales. During this period, the sales volume of printing plants using UV technology has almost tripled, which is beyond the reach of competitors in the traditional offset printing market. According to European equipment manufacturers, the annual growth rate of UV models will reach 70%, that of UV curing devices will reach 10%, and that of UV inks and varnishes will reach 14%. The world's demand for UV printing is on the rise, while the U.S. market is on the cusp of development...

in the United States, the packaging and printing industry has bred many stories of successful enterprises. At the end of the 1990s, UV technology was widely used in the field of offset printing. People used UV glazing technology on special substrates to achieve a breakthrough in the traditional mode of design. Other categories of products soon followed suit, such as labels. After using UV ink, the sales volume also increased significantly. Printing houses continue to tap the potential of technological innovation, largely because their customers have changed the purchase mode in the Netherlands to support different utilization fields around the world. "Today, many industries are trying to rely on brands and luxury goods to establish their position in the market and jump out of the strange circle of cheap products and price war." John Dewey, a UV technology expert and vice president of Heidelberg US sheet fed product marketing, explained. The shiny luster on UV printed matter and the special hand feel when touching verify the saying that "a good package is half the sales"

double digit growth

"the demand for UV printing is rising all over the world. The printing with UV technology is tightened in time; the sales of brush factories have almost tripled. At present, more than 90% of the narrow rotary flexographic printing machines sold carry UV glazing units." Said yance Kroeber, product manager in charge of peripheral equipment in Heidelberg. Most of Heidelberg's various format printing machines are UV models, and this proportion will continue to grow in the future

the hybrid glazing process will also benefit from this development trend. Since the mid-1990s, Heidelberg has installed more than 40 printing machines using hybrid glazing technology in the U.S. market. The particularity of American market, especially the preference of commercial printing enterprises, determines the development prospect of hybrid glazing process. However, this trend will not extend to the global market. In principle, customers have the right to choose their own ink system. In any case, when enterprises have enough UV printing orders, it is absolutely wise to choose a printing machine that carries a UV glazing unit

no harm to the environment

in the past, people believed that UV printing was harmful to the environment and health. This concept was popular in Europe for a time. Now, these concerns have vanished. In the process of cooperation with German printing and paper insurance and protection institutions, Heidelberg has successfully developed UV packaging with high safety protection function for people and the environment. The development of inks and varnishes is also under way. Now the UV ink no longer contains solvents, removing the volatilization of harmful substances and damage to the environment. "Today, UV printing is as safe as traditional offset printing." Said Kenobi. "In fact, it is a good thing for the production environment and employees to no longer need to spray powder. The printing factory has also significantly reduced the expenditure on consumables. More enterprises can find fun in pure public morality and saving money."

rapid development in the U.S. market

"Heidelberg's technology R & D team has contributed to the rapid application and wide spread of hybrid glazing and UV glazing technologies in the U.S. market." John Dewey said. After the drupa exhibition in 1995, Heidelberg installed a speedpa cdl02-6+lyl offset press in the Chicago Exhibition Center, and together with other suppliers and users, began to develop and explore online surface finishing technologies, such as the application of traditional offset printing ink, water-based glazing and UV glazing. This research result has laid a foundation for the development and use of hybrid inks (i.e. mixing about 25% of UV inks in traditional offset printing inks). Since then, in Sacramento, California, Fang's printing company has teamed up with two suppliers who respectively produce ink and drying devices to jointly study the interaction and influence between ink and production process in the UV glazing process, and made a major breakthrough. They carried out a series of tests on a Heidelberg speedpa cdl02 printer, which is equipped with a UV curing system in the part adjacent to the paper receiving. Heidelberg realized that these experiments and discoveries would have a far-reaching impact on the future of the printing industry. In 1997, Heidelberg integrated these novel processes with the printing press and was the first to exhibit and demonstrate them in the United States. In the exhibition hall in Los Angeles, Heidelberg exhibited a six color offset printing machine with special structure, which carries a polishing unit, two drying units (infrared drying and hot air drying) and a UV polishing unit. The UV lamp has multiple connection points, so it can be adjusted freely and has high flexibility. Such a configuration can make the ink receive UV light before printing, so that its gloss, viscosity and other characteristics can be brought into full play in production

in the next few years, Heidelberg USA spared no effort to promote the development of UV glazing technology, and constantly presented it at large-scale printing exhibitions. Users can feel the rapid development of UV technology at the printing exhibitions in 1997, 2001 and 2002. In addition, Heidelberg also cooperates with famous industry associations (such as GATF and NAPL) to ensure that printing enterprises in the United States can learn about the trend of technology development at the first time. In 2003, Heidelberg USA produced a picture album called "beyond the horizon", in which many colorful effects created by mixed glazing and UV glazing were displayed. Williamson Printing Co., Ltd. was the printer of the album. They also won the "Ben Nie" award in the American printing industry because they created "printing effects that others think will never be achieved."

suitable for all customer groups

today, this special printing process used in the packaging industry has been widely used in the fields of Commerce, labels and special printing. With the continuous improvement of the quality of offset printing ink and varnish, the function of UV curing system is becoming more and more powerful, making UV printing more and more popular in the market. In the past, it was difficult to achieve satisfactory results with multiple paper runs and even rework, but now high quality can be achieved with one paper run. Today, more and more American commercial printing enterprises are using the remarkable advantages of UV printing to attract customers. This strategy is leading them to success. On the other hand, market demand is not only affected by supply factors. Those customers, especially designers, tend to use UV technology when pursuing a natural product appearance. " John Dewey said. For example, when printing on non coated paper, the ink has solidified before penetrating the paper fiber, so it shows an overall high saturation and accurate to the details. Whether it is gorgeous colors or clear graphics and text, it attracts people's attention. Hybrid inks and UV inks are frequently used in non coated paper. They leave a silky luster on the printed products and produce a new texture. Automobile picture books, business reports and even product samples of paper manufacturers are all using hybrid printing or UV printing technology. At the same time, printing UV ink on plastic film and metal foil is also a fashionable practice in the United States, and the proportion of orders is rising

rapid development of ink and drying devices

according to the statistics of the largest ink manufacturer in the United States with 13% PVC, the consumption of UV ink and varnish in the local market has increased by about 15% every year. This figure is almost 10 times the annual growth rate of ink consumables in the traditional offset printing market. Hybrid ink was once regarded as a flash in the pan, but now it is more and more respected by the market. There are also many products, such as ink, metal ink and fluorescent ink that produce pearl luster effect, which have also achieved steady growth in the market

uv curing device market is also developing by leaps and bounds. Compared with the depression of some supporting equipment markets, all manufacturers mainly producing curing devices, including Heidelberg and ist, have received a large number of orders from the user group. This situation not only occurs when users purchase new equipment, but also increasingly reflects the trend of printing enterprises to focus on investment strategies and the consideration and care of enterprises for the future production capacity of equipment

does this mean that every printing enterprise should have its own UV printing? The expert's suggestion is that every enterprise should have an understanding of UV glazing and hybrid glazing processes, and understand that they will create certain market opportunities for enterprises. At the same time, before investing in UV glazing process, enterprises need to have a deeper understanding of the needs of the customer base to determine whether the investment can make the enterprise profitable

today's printed matter is destined to be more dazzling than ever before. For example, the earthquake, vehicle impact, explosion and other markets constantly put forward high requirements for printing enterprises and their production equipment. Customers favor those printed materials that have been polished and surface decorated, and expect to stand out from the competition. Heidelberg speedpa CD74 is a medium format offset printing machine with outstanding functions. It can make the printing factory easily face various special glazing and surface finishing processes, and win obvious competitive advantages for the enterprise even in the time of market depression

Supa CD74 offset press for UV printing

for commercial printing enterprises, packaging and label printing enterprises that use a variety of substrates, as well as printing enterprises that use double-sided printing to produce greeting cards or book covers, Supa CD74 double-sided printing press is an ideal model

"in addition to the standard models for single-sided printing and double-sided printing, the speedpa CD74 also has configurations of printing units and glazing units of various specifications. It can be a model with dual glazing units, a model that integrates UV glazing and other functions, or a model that finishes polishing before printing or after printing in one time. It is completely configured on demand." Andreas Lang, manager of equipment configuration in Heidelberg CD74 product department, explained

uv inks and varnishes have been rapidly popularized in the printing industry. They can better adhere to non absorbent materials, which are not easy to fall off, but also have high gloss. Xuba cd74uv offset press follows this development trend. At the same time, it is also the first offset press in the world to be awarded the title of "best UV printing" by the German printing and paper industry insurance and Protection Agency. All elements related to UV printing are integrated by CD74. It can be said that CD74 has opened up a precedent for production process, equipment operation and investment guarantee

(excerpt from Yibin)

source: Chu Tian Yin

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