Most popular aesthetic expression means of modern

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An overview of many aesthetic expression means of modern packaging design

the form of modern packaging design is not a pure artistic treatment. Compared with the general pure art, the unity and change of its constituent factors are interlinked. However, as a practical art, packaging design has its own specific adaptability and diversity of means of expression

in general, the following points should be paid attention to during design:

pay attention to the combination of form, function and materials

packaging design in which the three-dimensional modeling of more than 50 kinds of new chemical materials and the flat treatment of each display surface must be combined with function and materials. The form should first meet the requirements of content protection and usability, and pay attention to the combination of form change and the physical and chemical properties of the selected materials. It should be prevented from consciously falling into the blind game of form in the design. Improper use of forms will weaken the power of forms, or even have the opposite effect

modern packaging design often uses aesthetic skills to express

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pay attention to the transmission of commodity information

the full handling of packaging can be said to be advertising of content. In the design, we should pay attention to the communication function of packaging, and must clearly and accurately convey the content and characteristics of commodities. If the packaging of handkerchief is mistaken for the packaging of socks, the decoration will fail no matter how beautiful and novel it is

form processing certainly has the difference between beauty and non beauty. It is difficult to imagine that a package without formal beauty will be attractive. However, the expression of this beauty should first come from the expression and development of commodity beauty. Cosmetics and hardware have their own beauty; Orange juice is beautiful, ink also has its beauty; The scientific beauty of an electronic calculator and the decorative beauty of a novel dress. These can become the resources of packaging form Meikai. The beauty of shape, structure and material of various commodities can be expressed and developed in the treatment of packaging formal beauty, which is an important basis for the treatment of packaging formal beauty

pay attention to the different aesthetic understanding of the consumer.

the uniqueness of the packaging form cannot leave the general understanding of the consumer. Beauty and non beauty refer to the subjective factors of human feelings. People of different ages, sexes, cultures, occupations, nationalities, countries and regions often have different aesthetic perceptions and tastes. The packaging form of toys for children is different from that of articles for the elderly, and the packaging form of men's articles is different from that of women's articles. In daily life, each tool component has its service life packaging form, which must be very different

due to differences in occupation and culture, some people like bright colors, while others like simple colors. It is also purple, some people feel luxurious, some people feel mysterious. It can be seen that the general packaging form cannot be required to adapt to all people in the society, and the design should be handled according to the general understanding of specific consumption

pay attention to the temporality of aesthetic changes

the so-called temporality refers to the broad meaning of times, annualization, seasons and a specific period of time. People's aesthetic taste often changes with the change of time, and designers have to be very sensitive to it

the change from time to aesthetics often has certain opposite characteristics. It is not uncommon for the popular aesthetic standards in one stage to go to the opposite in the next stage. From the perspective of the impact of the development and changes of the times on aesthetics, this is very important. In the past, it was a balanced and harmonious style. Today, the sense of power and movement is more intense and full of changes. In modern design, it has become a trend to stress breaking the rules, flat format, and original and vibrant aesthetic sense. The previous tedious style of "Carving Dragon and phoenix" and "Rococo" has been replaced by the simple and lively style in modern design. In particular, some commodities with strong timeliness, such as winter supplies, holiday supplies, commemorative supplies, cosmetic supplies, etc., put forward more specific timeliness requirements for packaging, which cannot be treated in a specific manner

pay attention to the locality of aesthetic changes

different aesthetic customs in different places. Japanese do not love lotus, but there are various lotus images in Chinese folk art; The owl is regarded as an ominous thing in Chinese folk custom, but it is regarded as a symbol of wisdom in some European countries; In China, yellow is often used as the color of wealth, while in Islamic areas, yellow is used as the color of death; Blue is often used to describe the color of demons in Egypt; Red tricolor is a poisonous mark in Czech Republic; Green tricolor is a kind of mark in Turkey. These are habits in different places. China has a vast territory, East, South, West, North and middle, urban and rural areas, coastal and inland areas, ethnic minorities and Han areas, etc., which have different feelings about formal beauty. Therefore, packaging design should be better adapted to the choice and acceptance of consumers in different places, so corresponding investigation and research should be carried out

in particular, some products have strong local characteristics, which should be paid attention to in their packaging design. For example, Longjing in Suzhou and Hangzhou, Shaoxing flower carving wine, Jingdezhen ceramics, Gongqian cakes in Beijing, as well as Chinese herbal medicine, chopsticks, four treasures of study, etc., should fully reflect the local flavor and national characteristics in the form of packaging design

pay attention to the comparability of packaging forms of similar commodities

pay attention to the comparability of packaging designs of similar commodities, which is an important part of packaging design. On the basis of the above points, the design should clearly emphasize the uniqueness and originality, and strive to design novel and unique characteristic packaging

from the perspective of the world packaging trend, the 1930s and 1940s tended to be homogeneous and cumbersome decorative effects, and the 1950s and 1960s tended to be simple and simple style. From the 1970s to the 1990s, there was a new momentum of development. On the basis of simplicity and lightness, the decoration form paid more attention to changes and emphasized the loud advertising performance

it goes without saying that as a means of product promotion, packaging design must pay attention to the competitiveness of design and seek innovation and change. As for the traditional packaging style of some products, it is also in order to maintain a certain sales stability. Once this stability is shaken, it should be updated in time. Therefore, the packaging form treatment should pay attention to the comparison with similar designs and make a significant difference

pay attention to the diversity of forms and means

when viewing a packaging design work, we do not simply accept it visually, but must produce a certain psychological response with visual communication, such as "vivid", "noble" and "exquisite". First of all, it depends on the objective condition of the object to be viewed. This condition is not only the graphics and colors, but also the three-dimensional shape, material texture, structural style, processing technology, etc. these various factors together constitute the visual appeal of a package design. If one of them is not handled well, it will weaken the infectivity. Therefore, in order to achieve the diversified performance of decoration beauty, form beauty, structure beauty, material beauty and craft beauty, designers are required to have a variety of forms of processing means, have a certain knowledge of materials and art, and strive to understand new information immediately

resolution and sizing

resolution and sizing are more confusing than almost anything else related to scanning and input. What is the role of resolution in digital images? What input resolution should be used when scanning the original image? How high resolution is enough to ensure high quality output? What kind of resolution is not too high? When is the most appropriate image resizing and which method is the best? What exactly is resolution? Wait

what is resolution

if various terms in the field of digital imaging are regarded as actors, in terms of universality, "resolution" can win an Oscar. No matter what the "grooming" and "role" of resolution are, one of its most basic facts is that it is always used to explain the quantity or density of digital information. Therefore, any discussion about resolution is inseparable from the connection with the characteristics of pixels and lattices, which are the basic components of raster image reproduction by scanning equipment or output equipment. Now, let's put the resolution in the context of digital imaging to discuss the properties of pixels

attributes of pixels

the original grayscale or color photos have continuous hues, that is, there is a smooth transition between adjacent colors or shadows, but the computer can not understand any continuous things. The information is divided into independent units that can be processed, and the pixel (graphic element) is the smallest unit that can be used to measure image data. The complexity of all digital image reproduction lies in the use of these individual, discontinuous small elements to simulate continuous tones

each pixel in a raster image has four basic characteristics: size, hue, color depth and position. These four attributes help to define the resolution from different angles

pixel size

all pixels in the same image have the same size. At the beginning, the size of pixels is determined by the resolution used when scanning the image, that is, capturing the image digitally. For example, the 600ppi scanning resolution means that each pixel is only one hundredth of an inch. The higher the input resolution, the smaller the pixel, which means that each measurement unit has more information and potential details, and the hue looks more continuous; The lower the resolution, the larger the pixel, the smaller the detail of each measurement unit, and thus it looks a little rough. The size and number of pixels in an image are combined to determine the total amount of information it contains. At any time in the production process, you can change the size of pixels by changing the resolution. If your output is used for printing, changing the resolution will automatically change the size of the printed matter

color or hue

the scanner or filmless camera assigns a color or gray value to each pixel in the image. When the pixel is very small and the color or hue of adjacent pixels changes very little, it will cause an illusion of continuous hue. Images scanned with devices with low noise figure and wide dynamic range will present a very natural continuous tone because they include a particularly wide range of tones from light to dark

tip: the details in the image are a function of the pixel size and the hue range. The pixel size is directly related to the resolution, and the hue range is determined by the dynamic range of the scanning equipment

color depth

a single pixel can only be known by Jinan experimental machine factory that "he Erdogan was elected president of Turkey" has given it a value, and it is the bit depth or color depth of the digital equipment that determines how many potential colors or hues can be assigned. Each additional bit can increase the smoothness of the transition between adjacent colors and hues, but it requires more file storage space

pixel position

a raster image is just a lattice containing many single pixels, and each pixel has a definable horizontal and vertical position in the lattice. In most major imaging programs, as long as the graph moves up

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